Digipack Analysis - Bud Sweat and Beers

The second album i have decided to analyse is Devlin's 'Bud Sweat And Beers'.

 The Front cover of the CD is very simple in which it shows the artist leaning against a brick wall.  The artist is wearing simple clothes, including a polo shirt with black trousers and black shoes.  This one colour against the brick wall makes the artist stand out and is an effective way of showing him to the audience.  The way he is positioned against the wall is that he has his arms behind his back and one leg bent and foot prressed against the wall, with an expression on his face as if he is looking at something out of the shot to his right (our left) and this makes the audience wonder what it is that he is looking at.  Having the brick wall in the whole shot, makes it seem like an urban area and that the surroundings are quite old and mucky.  This gives a sense of it being like an estate area and that the artist is trying to break out and make a life for himself and not wanting to be stuck in there for the rest of his life.  The artists name 'Devlin' is placed in the centre right of the cover and the use of the colour white for it contrasts the clothing of the artist and makes it stand out more and catches the audiences eyes being big and bold.  The name of the album is placed directly underneath the artists name and uses the same colour as the name of the artist however the font type is completely different and it is like the artist has written it himself to show its his own work and this is an effective way of getting the name across as it shows independence of the artist and the name of the album being 'Bud, Sweat and Beers' lets us know that the album is going to be about drugs, hard work and alcohol, which some people can relate to as its about the pleasures and displeasures in life.

The back of the CD case is almost the same as the front where we have the brick wall to show show good continuity, and we also have a child running with what looks like a folded piece of paper or maybe something wrpped in a bag, and this gives a sense of suspicion for the audience as they might wonder what it is and why he is running with it.  There are the same colour scheme used on the back as it is on the front with the white text, where on the back we have the track list in the same font as the album name on the front which looks again like it was the artist who wrote it and it is positioned down the left of the back of the case and fits in well with the child running from the left to the right of the shot.  Realting to the front of the case, if the CD were to be opened then as i said before when Devlin is looking to his right, he is looking at this running child and this shows good continuity as the front and the back of the case fit into each other as one whole shot.  The barcode is placed in the top right corner away from the main part of the shot so it does not cover anything needing to be seen and also the record companies and dates which are placed in the bottom left and use the same colours as the text so that it fits in well with the rest of the back cover.

This album advert for Devlin's album is one that would be shown on the internet or in a computer music store such as Itunes, as it says 'Click to buy it now', and this straight away pulls the audience into making a decision about whether or not to get the album.  The advert is the same shot used for the album cover where we have the artist leaning against a brik wall and looking to the right out of the shot, ad this familiarises the audience with the album as they might have seen the CD somewhere and then wanted to get it online etc and they will be able to notice it straight off which pulls more people into buying it.  the text is the same for the artist name and album name, but made slightly bigger and moved up a little to attract the audience and also to make room for the text 'the debut album, featuring Runaway'.  Having the ame of one of the singles on the advert will get some of the audiences wanting to buy the album as this might be one of their favourite songs and therefore click on the link to buy the album.  Havig all the text short and big and bold enables the audience to quicly read it an not have to read lots which might bor some people, and so it is quick to the point and grabs the attention of the audience and is an effective way of advertising.