Thursday 8 December 2011

Evaluation Planning Question 3

What have you learned from your audience feedback?

For our music video we have recieved a variety of feedback from both friends and teachers to help influence us on how we came to our final video as well as feedback on our final video.
As we were in the procedure of creating our storyboard we had influences from a few people which gave us ideas on some of the shots and locations to use in our video.  This enabled us to have a wider variety of locations and shots to make the video better and intrgue the audience more, including the idea of the flashback in or draft video.
However when it came to the feedback of our draft video we were given feedback from various people who said between them that the flashback idea did not really work in the video as they could not understand it was even a flashback rather than just other shots of people in the video who they had seen earlier on and so we decided to act upon this and take out the flashback shots and replace them with other shots including more perforance shots and location shots which we felt did make the video better in the end.  This was important because if we werent given this feedback we would have probably left in the flashbacks and this would have effected how well our video would have done in the end result.
Another piece of feedback we recieve from an audiece member was how the performance of Andy's rap should be just Andy performing without any shots of Rakesh or other characters in the video and so we went out and filmed more of Andy performing the rap part of the song and edited this into the video, replacing any shots we needed to take out and a positive bit of feedback we got from doing this was that it looked a whole lot better with more shots of Andy and the editing also was spot on which we were very happy with.
From looking on youtube at comments recieved on the final video, they were simple things including 'good work mate' and 'good video' which we took as positive comments as they obviously are and from this we have learnt that we are able to edit and film well as a team and produce what audiences would consider as a good video' which makes us proud of our work.

For my digipack and poster i recieved also different types of feedback which enabled me to act upon it and create my ancillary products as best i could with my ideas. 
For the poster i was happy with my potential end result, when a piece of feedback to add something more to it would increase its likabliltiy was to include a barcode which could be scanned by phones which would idealy take the audience to a website of the artist which i feel looked good on the poster and offered more for the audience to get from the poster as it is an advert for the album.
During the procedure of deciding on the text colours for my tracklist it was simply a black or white situation on what looked better and so i asked a few members of the class to decide which looked better and in the end i went with what most of them said which was white and this contrasted the front cover of the CD and i think made it look better as they did too.
Overall from the feedback i recieved i have learnt that from the few crtisisms which i acted upon, i am able to change the conventions of both the video and digipack/poster and make them better for the audiences pleasure.  Also from the positive feedback i have learnt that i am able to use photoshop (for the digipack and poster) and Sony Vegas (for the video) to make a good product which i am happy with.

1 comment:

  1. I think it is important to comment on your target audience's feedback; they are the focus after all. How did you gain feedback and from whom specifically.

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